Have you ever wondered why Starbucks does not serve hamburgers? You probably know that fast food burgers are often laced with e. coli bacteria, which can easily be passed along to the customer. So what gives? Is it the lack of taste or is there an excuse? Is there a better alternative? Let’s discuss the answer to this question. The answer will surprise you. You might be pleasantly surprised.
The answer to that question depends on the company’s current supply chain situation. Since the spring, Starbucks has been experiencing supply chain problems that have caused the company to temporarily suspend sales of several popular menu items. Hazelnut and toffee nut syrup, chai tea bags, breakfast sandwiches, and green iced tea are just a few of the items that have been temporarily halted. Meanwhile, mocha syrup has been recalled from all U.S. locations. Until supplies are replenished, Starbucks won’t serve hamburgers.
The company has been avoiding the question by using different marketing strategies. In 2017, only 22 percent of sales at Starbucks came from food, and it wants customers to spend more money to avoid being turned off by the dollar sign. As a result, it uses stand-alone food displays to attract customers. In order to attract customers, the company advertises its low-cost products and uses psychology to persuade them to spend more money.