It’s no secret that product labeling can be a major source of frustration for business owners. From selecting the wrong material to overcrowding your labels, there are many potential mistakes that can be made during the labeling process. By understanding these five common errors, you can avoid them, keep your business running smoothly and love your new product labels.
1. Choosing stickers instead of labels
One of the most common mistakes made when labeling products is choosing stickers instead of labels. This is not a conscious mistake. Most of the time, we simply do not know the difference. But ordering labels can actually save you valuable time. That is because they are not individually cut like stickers, but printed on sheets, making them easier to store and peel.
2. Selecting the wrong material
The material is the foundation of your label. You want it to represent your brand and be right for your application. If you are selling products that will be exposed to moisture or the elements, choose a waterproof label material. Failure to do so could result in your labels peeling or falling off, which would be a major inconvenience for customers. For indoor use only, you are more flexible and can even opt for a paper option.
3. Overcrowding your labels
When designing labels, it is important to leave enough space so that all of the information is easy to read. Crowding your labels with too much text or images will make them difficult to understand and could cause potential customers to pass over your product. A well-designed, simple and legible product label is essential for any business. It not only provides important information to the consumer, but also represents your brand and its values.
4. Picking your labels too small
Another common mistake is picking labels that are too small for the products they are meant to go on. We often get tempted by small sizes because they are cheaper. However, a business label that is too small can make your products look cluttered and unprofessional. It also limits the amount of information you can include, therefore not presenting your product in the best way.
5. Not ordering samples
Before ordering labels in bulk, it is important to order samples so that you can see how they will look on your products. This will allow you to make sure that the size and design of your labels are perfect before making a large investment. Simply get a few labels and apply them to your products. Expose them to the exact environment your product will be used in to see if they are durable enough.
By avoiding these common mistakes, you can save yourself time and money in the long run. With proper labeling, you can ensure that your products will look professional and be easy for customers to identify. Get your own high-quality custom labels today!