There are many places on the web where you can learn the ins and outs of social media marketing, but one of the most useful resources is podcasts. Podcasts are great for developing social media expertise, and some of the best podcasts focus on social media in particular. Social Media Examiner, a podcast by Michael Stelzner, provides insight into the success stories of social media marketers and interviews top social media marketing professionals. Social Pros, another podcast, shines a light on digital marketing tools, apps, and software and interview leading social media pros like Jay Baer of Convince and Convert.
Getting started with social media marketing involves learning the ins and outs of each network. Facebook is the most popular social media platform, with over two billion users. Instagram is another popular social media platform, and its advertising process is similar to that of Facebook. Getting started with Twitter and LinkedIn is easier than learning about Pinterest, and the learning curve is shorter. It is important to find a good tutorial on each platform before diving into social media marketing.
Several self-paced courses are available on the Internet. A great example is Udemy, which offers a 30-day money-back guarantee. It covers everything from identifying your target audience to setting up your own social media page. In addition to self-paced courses, you can also get help from a tutor. And if you don’t feel confident enough to start your own business, you can learn social media marketing with a free guide.