For good reason, memorable logo animations are regarded as essential elements of a fruitful branding strategy! The essence of a logo is a condensed representation of a company’s identifiers, whether we’re talking about taglines, colors, or the emotions you want people to associate with that brand.
Your logo designs have a better chance of succeeding in the digital universe when they are animated since it adds nuance, wit, and personality to the mix. There are many different animation styles and ways to accomplish this but it’s a perfect addition to any business website, blog, etc.
These days, all you need is a firm grasp of the fundamentals of graphic design and enough practice to be able to add logo animation to your list of skills. Of course, some inspiration to get the creative juices flowing and some golden rules can help you get there more quickly.
Optimize your static logo file
It’s time to get ready for all the wonderful digital wizardry you’re about to execute once you’ve decided on a static logo that you want to animate! Throughout the logo animation process, you’ll need to keep optimal performance in mind. We need to make sure that the file size remains as little as the SVG format permits it to be because an animated logo can be used for a variety of branding purposes (mobile app splash screen, website CSS loader, etc.).
Given its excellent resolution, short file size, infinite scalability, encoded data, and support for transparent backgrounds, the vector format is undoubtedly the finest option for both your static and animated logo files.
Keep it readable and recognizable
We need to be careful not to fall into the trap of abandoning the fundamentals of accessibility for the sake of originality since the ability of a logo animation to be instantly recognizable, memorable, and just a little bit captivating, is vital.
All you have to do is go back through the animation process and make any necessary tweaks, such as switching to a typeface that is easier to read, if a wordmark or mascot’s distinguishing qualities become obscured at any stage. Test the finished product later on multiple browsers, platforms, and devices to make sure the animated logo is visible. From the very first loop, both devoted customers and new potential customers should be able to readily discern what the brand stands for!
With text animation, it’s not enough to animate some text at the top or bottom of your logo – you also need to animate some text inside it. This technique not only uses different types of text animation, but it also requires a combination of font sizes and different animation styles, from simple line animation to gradient-based animation.
Use advanced animations effects
Learning how to effortlessly animate a logo with the use of beginning tutorials can help you grasp basic animation techniques in no time, but sticking to simple animators might get boring over time for both you and your logo design portfolio. Take advantage of the fact that animating logos is such a flexible form of creativity and try using more experienced animators (morph, fill, filters, skew, stroke path animators).
Express brand personality
Whenever you create a logo design for your business or corporation, you have to consider the actual target audience. Although the graphics you use might be a little cheesy or flashy, they should still be able to communicate your brand’s image and personality to the target audience. Add or modify imagery and text to make your design relatable.
When creating your next business logo, use the techniques you learned and follow these golden rules to achieve the best results possible!